BASF joined “HolyGrail 2.0 – Digital watermarks for accurate sorting and high-quality recycling” as a member.    The initiative aims to increase plastic recycling rates by adding imperceptible digital watermarks to product packaging.   Under the auspices of AIM, the European Brands Association, BASF and more than 120 companies and organizations from the packaging value chain have joined forces in the initiative to prove the viability of digital watermarking technologies for accurate sort...